春日热爱的余温还未完全消散,冬日的“惊喜”就接踵而来,广州设计周的盛大开幕,不仅是一场泛家居设计行业的美学盛会,还是一场与心仪大咖或品牌近距离接触的见面会。
The grand opening of Guangzhou Design Week is not only a grand aesthetic event in the home design industry, but also a face-to-face meeting with favorite celebrities or brands.
本届广州设计周,慕瓷哑光砖展现其国潮哑光砖的实力,以「现代国潮风」为主题,在展区上展示了国潮哑光砖的时尚魅力,还在中国设计·超级发布会中惊喜破圈,吸引了不少设计师朋友及家居爱好者,现场座无虚席!
In Guangzhou Design Week, MUZZI matte tiles demonstrated the strength of China-Chic matte tiles. With the theme of "modern China-Chic style", the fashion charm of China-Chic matte tiles was displayed in the exhibition area. It also surprised and broke the circle in China Design Super Press Conference, attracting many designers and home enthusiasts. There were no empty seats on the scene!
01
颜值吸睛 人气爆棚
从瓷砖到时尚,慕瓷惊喜不断
慕瓷展区可谓人气爆棚,创意展示了锦2.0系列、国色·倾城系列国潮风格的哑光砖产品,现场受到了不少设计师朋友的青睐,在这里可以细品非遗国风之雅韵。
MUZZI Exhibition Area is very popular. It creatively displays DONSU 2.0 series, Color Culture series, China-Chic style matte brick products. Many designers and friends favor it on the spot, where you can enjoy the elegance of intangible cultural heritage national style.
锦2.0系列,也叫香云纱瓷砖,一袭纱华,温婉而灵动,慕瓷的艺术匠心,赋予了哑光砖不一样的生命力。从秀场上那灵动摇曳的时装上提取的灵感,慕瓷用简洁流畅的线条,把一袭绝美的礼服和鞋子勾勒出来,用香云纱瓷砖呈现时下流行的美德拉风格,年轻又时尚。
The artistic craftsmanship of MUZZI endows matte tiles with a different vitality. Taking inspiration from the agile and swaying fashion on the runway, MUZZI uses simple and smooth lines to outline a stunning dress and shoes, presenting the popular Meidela style with fragrant cloud gauze tiles, which is young and fashionable.
国色·倾城系列,寻色中国,极致的东方配色之美,结合几何切割的艺术张力,别致优雅,让人过目不忘。
Color Culture series, seeking Color in China, showcases the ultimate beauty of Eastern color schemes, combined with the artistic tension of geometric cutting, creating a unique and elegant style that is unforgettable.
02
品牌发布 连结设计
现代国潮风,慕瓷惊喜呈现
在广州设计周DBA PARK超级发布现场,慕瓷哑光砖举行了盛大的品牌发布会。慕瓷市场部总监张静女士向大家深入浅出地诠释了慕瓷品牌是如何结合哑光砖来表达现代国潮风。
At the DBA PARK Super Release Site of Guangzhou Design Week, a grand brand launch event was held for MUZZI. Ms. Zhang Jing, director of the marketing department, explained to everyone how the brand combines matt bricks to express the modern China-Chic.
在发布会上,慕瓷以奢侈品大牌作为例,分别从FENDI与彝族非遗的结合、从DIOR与南京绒花的结合,从LOEWE与单色釉瓷的结合来看待国潮和东方文化的崛起,而东方时尚作为一股新兴力量,正逐渐引领世界潮流风向标。东方时尚以其独特的韵味和精湛的工艺,吸引了全球消费者的目光。
At the press conference, MUZZI took the luxury brands as an example to look at the rise of China-Chic and oriental culture from the combination of FENDI and Yi intangible heritage, the combination of DIOR and Nanjing Ronghua, and the combination of LOEWE and monochrome glazed porcelain. As an emerging force, oriental fashion is gradually leading the world trend vane. Oriental fashion has attracted the attention of global consumers with its unique charm and exquisite craftsmanship.
国潮,它代表着中国传统文化与现代元素的融合,以及中国设计师们独特的创意和风格,随着国潮的兴起,年轻人对传统文化的热爱与日俱增,伴随着中国的强大,关于中国的美学也逐步走向世界,被更多不同国家的年轻、有品位、有学识的消费者认可与追求。国潮,注定在市场上有着不可替代的风格地位,也注定在市场上有着一班热爱国潮文化的追随者。
China-Chic represents the integration of Chinese traditional culture and modern elements, as well as the unique creativity and style of Chinese designers. With the rise of China-Chic, young people's love for traditional culture is growing day by day. With the strength of China, aesthetics about China is gradually moving towards the world, and is recognized and pursued by young, tasteful and knowledgeable consumers in more different countries.
慕瓷,已经迈入第七个年头,始终坚持初心,以优质的原创产品为基础,深挖中国传统文化艺术,致力打造一个具有国际视野、立足本土文化与艺术的当代中国瓷砖美学品牌。在国潮哑光砖的开发上,注入浓郁的中国文化元素,还融合了现代时尚的设计,从香云纱的锦绣系列,到全新中国色产品:国色·倾城系列,都是慕瓷坚持原创设计,融合传统文化的传承与创新,引领国潮风尚的代表性产品。
MUZZI has entered its seventh year, always adhering to its original intention, based on high-quality original products, deeply exploring traditional Chinese culture and art, and committed to creating a contemporary Chinese ceramic tile aesthetic brand with an international perspective and based on local culture and art.
03
艺术家联名项目发布
首场艺术发布会 即将惊喜落地
此次艺术发布会,来自景德镇著名艺术家李川老师带来他亲自创作的一系列窑变作品,将中国画飘渺的诗意意境,巧妙地与窑变工艺相结合,利用高温色釉与烧窑的把控,让泥土的柔软、纯朴变成空间艺术的永恒,通过作品的创作,也刻写着“世无不变,唯变不变”的人生哲理。
At this art press conference, Li Chuan, a famous artist from Jingdezhen, brought a series of kiln transformation works that he personally created. He cleverly combined the ethereal poetic atmosphere of Chinese painting with kiln transformation technology, and used high-temperature glaze and kiln control to turn the softness and simplicity of the soil into the eternity of spatial art.
12月20日,慕瓷瓷砖艺术馆首场艺术发布会,惊喜不止,精彩继续,诚邀出席!
On December 20th, the first art press conference of MUZZI Ceramic Tile Art Museum, please stay tuned!
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