MUZZI | 慕瓷连续两年走进广美课堂，共创“产研学”新篇章

 01

荣誉聘请，开启产研学新篇章

GREAT HONOR

　　图片校企合作，作为推动教育与实践深度融合的关键纽带，对于培养高素质人才、促进产业创新发展具有不可替代的重要作用。慕瓷哑光砖作为陶瓷产学设计创新实验基地和广州美术学院工艺美术学院创业孵化基地，品牌创始人张婉云女士再次被聘请为广州美术学院工艺美术学院的课程教师，与广美达成校企合作，打破传统课堂界限，共同推动陶瓷产学的创新与实践。

　　As an innovative experimental base for ceramic industry design and an entrepreneurial incubation base for the School of Arts and Crafts of Guangzhou Academy of Fine Arts, the brand's founder, Ms. Zhang Wanyun, has once again been hired as a course teacher for the School of Arts and Crafts of Guangzhou Academy of Aesthetics.

02

品牌课程，彰显企业专业造诣

SPECEAL BRAND

　　本次品牌策划与传播课程由创始人张婉云女士亲自授课，内容涵盖了从品牌形象塑造到消费者体验、从品牌策划到多渠道传播等内容，帮助学生全面了解品牌的基础知识，掌握行业的前沿动态和发展趋势。

　　This brand planning and communication course was personally taught by the founder, Ms. Zhang Wanyun. The content covers topics from brand image shaping to consumer experience, from brand planning to multi-channel communication, helping students comprehensively understand the basic knowledge of brands and grasp the cutting-edge dynamics and development trends of the industry.

　　作为有着22年在陶瓷行业的实战经验，张总在课堂上结合慕瓷品牌多年的品牌发展和成功案例，深入剖析了品牌策划与传播的各个环节和要点，并分享了自己在多年实践中积累的宝贵经验。学生们在张总的指导下，不仅学到了专业知识，更对陶瓷设计行业有了更深入的了解和认识。

　　As a person with 22 years of practical experience in the ceramic industry, Mr. Zhang deeply analyzed the various links and key points of brand planning and communication in the classroom, combining the brand development and successful cases of MUZZI brand over the years, and shared his valuable experience accumulated in years of practice. Under the guidance of Mr. Zhang, the students not only learned professional knowledge, but also gained a deeper understanding and understanding of the ceramic design industry.

03

学术与实践结合，促进行业人才发展

TALENT DEVELOPMENT

　　慕瓷哑光砖注重实践经验与学术研究相结合，为学生提供更加优质有效的教育。广美学生还走进慕瓷佛山总部，亲身感受陶瓷行业的产品设计、品牌发展在当下社会的最新动态，让学生们对陶瓷产业有了更直观和深刻的认识。

　　MUZZI matte tiles emphasize the combination of practical experience and academic research, providing students with higher quality and effective education. Guangmei students also personally visited the headquarters of MUZZI Foshan, experiencing the latest developments in product design and brand development in the ceramic industry in today's society, allowing students to have a more intuitive and profound understanding of the ceramic industry.

　　未来，慕瓷哑光砖将继续利用自身原创设计的优势，助推陶瓷产业的高质量发展，推动陶瓷企业和院校的高水平互动，为陶瓷产业培育更多青年人才，为陶瓷企业在未来的产品设计、品牌IP建设等方面带来更多新鲜血液，让陶艺文化得以传承下去。

　　In the future, MUZZI matte tiles will continue to utilize their advantages in original design to promote the high-quality development of the ceramic industry, promote high-level interaction between ceramic enterprises and universities, cultivate more young talents for the ceramic industry, bring more fresh blood to ceramic enterprises in future product design, brand IP construction, and other aspects, and enable the inheritance of ceramic culture.